Rolex watch is the most famous Swiss watch brand, its well-made, sturdy replica rolex Cellini watches and durable, by countless watch fans and friends love, so also has the “once and for all” reputation! But no matter how sturdy the watch, also can not do without maintenance. With the right care, your watch will look its best at all times. A watch that is not well maintained will not only compromise the effectiveness of your wear, but also, in serious cases, its service life. Today, the watch house will introduce you to the six ways to maintain your Rolex watch!
1, Rolex watch strap to avoid long-term exposure to the sun, to prevent fading. At the same time pay attention to the Rolex leather strap is easy to penetrate, avoid contact with greasy substances or cosmetics.
2, sweat, dirt and other materials will corrode the appearance of the watch, and can cause individual skin allergies. 3, rolex watch to avoid contact with a variety of chemicals, once touched, should be cleaned in a timely manner, so as not to cause discoloration, off or other losses plating.
4, rolex watch case, watch crystal table need regular cleaning, available warm water to wash and dry. But pay attention to the watch every year, it is best to carry out a professional waterproof test and appearance of cleaning.
5, usually do not wear, try not to let the table damp, so as to avoid leather deformation; placed near the magnetic items will also affect the accuracy of the watch. 6, usually best not to wear the same watch every day, should be prepared to use a few different watches alternately, in addition to rich personal styling, but also to avoid dust, body dirt all concentrated in the same watch.
These are the six ways to maintain a Rolex watch, have you learned it! The watch in the purchase can not just wear, after all, thousands of dollars of stuff, we should cherish more. I hope the tips introduced in this article will help you. Only good maintenance, love watches can show the most perfect side!
According to a new report by US investment bank Morgan Stanley and Swiss consulting firm LuxeConsult, the Swiss watchmaking industry is fragmenting at an accelerated pace. The major players are gaining market share while growing at significantly above-average rates.
The figures are impressive, and they speak for themselves: 350 Swiss watchmaking brands compete for the market, with Swatch, Rolex, Replica rolex Cellini watches Richemont and LVMH holding a dominant 75% share. The continued high level of consolidation in the Swiss watchmaking industry is one of the key findings of the 2019 report on the Swiss watchmaking market, published by US investment bank Morgan Stanley in association with Swiss consultancy LuxeConsult.
The report estimates Swiss watch retail sales at 51.9 billion Swiss francs (excluding VAT) in 2018. In comparison, according to the Federation of the Swiss Watch Industry (FH), Swiss watch exports reached 21.2 billion Swiss francs in 2018. As per the reported data, the composition of about 52 billion Swiss francs is as follows: 28.6% for Swatch Group, 23.5% for Rolex (including Tudor), 18.4% for Richemont, 7.9% for LVMH (including BVLGARI Bulgari, TAG Heuer, Hublot and Zenith), and only to the rest of the market The participants leave little room for error. Hermès watches had a turnover of 195 million Swiss francs and a market share of 0.7%. The Kering Group (Kering, which includes Gucci watches, Ulysse Nardin and Girard-Perregaux), with cumulative sales of 380 million Swiss francs, has only a 1.6% share of the pie.
The “seven heroes” of the industry
Morgan Stanley found that only a few brands had a turnover of more than 1 billion Swiss francs in 2018. The “big seven” are Rolex (CHF 5 billion), Omega (CHF 2.34 billion), Cartier (CHF 1.66 billion), Longines (CHF 1.65 billion), Patek Philippe (CHF 1.35 billion), Tissot (CHF 1.05 billion) and Audemars Piguet (CHF 1.03 billion). The report further indicates that these predators outperformed the market average in 2018: according to the Federation of the Swiss Watch Industry, Swiss watch exports grew by 6.3% year-on-year and Morgan Stanley Bank estimates that members of the “billion franc club” grew by almost 9%.
In other words, large companies with a wide range of price points are doing better than smaller ones. The polarization of the watchmaking industry is accelerating through the acquisition of market share; this phenomenon is also evident within multinationals. Of the 19 brands in the Swatch Group, the three best-selling brands (Omega, Longines and Tissot) account for 60 per cent of the group’s turnover and an even higher share of its profits.
The report also notes that independents significantly outperformed the listed group in 2018, with Rolex, Patek Philippe and Audemars Piguet achieving their highest ever sales and profits (according to estimates). According to the report, this performance is partly a reflection of the high-end positioning, with average retail prices (excluding VAT) for watch brands ranging from CHF 12,200 for Rolex, CHF 50,000 for Audemars Piguet and CHF 53,300 for Patek Philippe, to an even higher CHF 139,000 for Richard Mille. Swissair, and the brand’s sales in 2018 were up 15% year-over-year! Swiss watch exports of products priced between CHF 500 and CHF 3,000 and exports of products priced above CHF 3,000 grew by 7% and 7.3%, respectively, in 2018, according to data from the Federation of the Swiss Watch Industry.
While price positioning was one aspect, Morgan Stanley also pointed to other reasons for the excellent performance, namely vertical integration, long-term management, zero tolerance for grey market practices, modest annual volume growth, and selective distribution channels. By way of example, the report singles out Tudor, which has a relatively low average retail price of CHF 3,300 and sales of CHF 280 million in 2018, and which has significantly outperformed Breguet and Girard-Perregaux in recent years. Morgan Stanley said the difference in performance between independents and listed groups was reflected in profitability. Rolex, Patek Philippe and Audemars Piguet have operating margins of more than 30 percent, while Richemont and Swatch Group have operating margins of “only” 16.45 percent and 13.6 percent, respectively.
In tribute to Benvenuto Cellini, the Renaissance sculptor and goldsmith of popes and kings, Rolex has created a collection of watches engraved with the name of the master. The art of watchmaking has evolved from the personal domain of a single artisan to the professional collaboration of a replica Cellini watchesmaster craftsman. Each Rolex watch is the perfect combination of expertise and craftsmanship. Today, the Maison de la Haute Horlogerie presents a brief review of a Rolex Cellini watch, with the official model number: 5112-8.
Inspired by the Italian Renaissance artist, goldsmith and ecclesiastical sculptor Benvenuto Cellini, the Rolex Cellini collection is a perfect harmony between its classical roots and its modern reinterpretation.
The Cellini watch embodies Rolex’s watchmaking tradition and evokes contemporary architecture, with its proportions and minimalist lines, in perfect harmony with modern space and light. The 32 mm-diameter watch is housed in an 18-carat yellow gold case. In this very special collection from Cellini, each model has its own distinctive character, with a case made of the most luxurious 18-carat yellow gold, a sign of prestige and high taste. The crystal is made of abrasion-resistant sapphire crystal, whose hardness and light transmission make it the most suitable material for a crystal, as if it were the material of a coin, a product of historical choice.
The watch comes with a brown alligator leather strap, stitched through brown thread, and a pin buckle made of 18-carat yellow gold for easy wearing. The case is soft and full of color, and the layout of the dial is just right, the beauty of simplicity is self-evident, the small lugs and the modest dial together emphasize the pursuit of exquisite design concept.
It is one of the few elegant and chic Rolex models to be found on the market, and, in keeping with the Cellini DNA, it has a unique cultural heritage, with the name of the Cellini master engraved on the dial, underscoring its taste and meaning. In addition, although there are many models in the Rolex Cellini collection, they are not all produced in large numbers. Overall, refined and elegant, understated and restrained, it is a watch with a gentleman’s touch and a tribute to art. Simple in function, yet fun and functional.
The Cellini collection is a tribute to Benvenuto Cellini and the Renaissance pontiffs and king sculptors and In tribute to the master goldsmith, Rolex has created a collection of watches engraved with his name. The art of watchmaking has evolved from the personal domain of a single artisan to the professional collaboration of a master craftsman. Each Rolex watch is the perfect combination of expertise and craftsmanship. Today, the Maison de la Haute Horlogerie presents a brief review of the replica Rolex Cellini watches,the official model number 4233/9.
In the 2014 Baselworld, Rolex introduced a carefully revised Cellini to meet with the general public, dogtooth rings and other classic features applied to the new Cellini model, but today we are introducing the old model busy so there is no dogtooth rings and other famous features.
The watch is made of 34mm diameter 18K white gold and 18K pink gold case, with pink gold hands and Arabic numeral hour markers. The watch is clearly readable on the white dial, with a powerful crown at 12 o’clock. On the side of the watch, we can see the two-tone shades of 18-carat white gold and 18-carat rose gold. The crown is also engraved with the classic crown logo, and the short lugs are designed with a slight curve, which gives the watch a hint of an artist’s touch. Breath.
The watch is paired with a brown alligator leather strap, stitched with white silk thread, with a pin buckle buckle design in 18k white gold. The Cellini collection is dedicated to the Italian artist Cellini. A sculptor, jewellery craftsman, art theorist and writer par excellence, Cellini was a man of many talents. He maintained in his cosmology many elements of individualism that originated in the Renaissance. He was highly regarded by the Pope, the Grand Duke of Florence, and the King of France. He was a representative of the decorative school in stylistic sculpture, and he was the only artist of his time who advocated the restoration of heroic qualities in sculpture.
In the white gold Cellini model, the hours and minutes hands are also in 18-carat rose gold, as are the hour markers at 6 and 12 o’clock. Crafted in 18-carat pink gold, it is simple and easy to read on a white dial. The hand-wound movement inside this Cellini is engraved on the caseback with the Cellini logo and the iconic Rolex crown. LOGO, which is not found in the Rolex Oyster model. It is clear from Baselworld 2014 that Rolex will make a big push in the Cellini, and I personally feel that the new Cellini changes the It was a great success and I loved it.
When you think of Rolex, the models that come to mind most easily are the Submariner (Aquaman) and the Daikin Law Day-date. …….. They all have self-winding movements and Oyster waterproof cases. The other GMT, Skywalker, Explorer and other series are also more or less related to them, and thus many people say that Rolex ” The same old, same old, nothing new”.
Most watch lovers have the impression that Rolex is a “stable” brand. But in fact, for a long time, Rolex and other watch brands, are like to give money to make watches, what? All sorts of messy, weird and unbelievable models were produced. For example, this interval rose gold water resistant watch made for the South American dealer Serpico y Laino in the 1930s …….
And Rolex saw a major turnaround in the brand’s history in 1953, the year Sir Edmund Hillary (Sir Edmund Hillary and Tenzing Norgay are the first two… The explorer who climbed the world’s highest peaks. Rolex commemorated this event with the launch of the Explorer in 1953, which led to the creation of the “Explorer” collection. A new era of “tool watches” begins.
1953, Explorer; 1953, Aquaman; 1955, Greenwich GMT; 1956. Milguass; 1960, Deep Sea Special…. With the success of the “tool watch”, Rene-Paul Jeanneret, then marketing director of Rolex, began to The idea of creating a watch that would be more appropriate for a grand formal event led to the launch of the “Cellini” in the early 1960s. Cellini Collection. The name comes from Cellini, the famous Italian Renaissance sculptor of the 16th century.
The “Cellini” collection was created for banquets and events, much like a Piaget watch, but with a lighter model, with an emphasis on Exterior design. As a result, most of the Cellini models have manual movements and non-Oyster water-resistant cases in order to reduce size and thickness.
The success of Rolex today must be attributed to two of its most important technologies: oyster water resistance and the constant-force movement. The Cellini collection, however, has never adopted these two technologies and has therefore been unpopular with the market since its inception. The sought-after, long-sought after.
In 2014, Rolex released the new Cellini series, while retaining the original intention of the formal watch, the unprecedented use of locking water-resistant case + automatic winding design.
It is important to note that although the Cellini now has a water resistant case with a water resistant locking handle, it is not a Rolex. The iconic Oyster waterproof case. Because Rolex currently defines an Oyster case as being water resistant to a depth of 100 meters, and this Cellini is only 50 meters.
But even if it’s only 50 meters, with a locking handle, there’s no problem washing hands or running cold water in basic daily use. It’s a lot more convenient than the old Cellini before it. At the same time, this generation of Cellini still adopts the brand’s signature tight-bottom design, and you can’t see the home-made Cal.3195 self-winding mechanical movement. The back cover is slightly arched and has the feel of an antique Rolex bubble back.
The most unique feature of the Cal.3195 is not its water resistance and automatic winding, but the fact that it has a moon phase function. Rolex in its long 112 years of brand history, only three models with the moon phase function of the watch, which are Ref. 8171, Ref. 6062 and this Ref. 50535. since the last time Rolex introduced a moon phase. It has been nearly 70 years.
Unlike the previous moon phases, this Ref. 50535 is even more refined and luxurious. The moon phase disc is made from a single piece of blue enamel that has been fired at 800° Celsius, making it dense and hard. The full moon is also made of natural meteorite. The triangular markers in the centre of the dial show the moon’s profit and loss by comparison.
Unlike moon phase watches designed by other brands, the moon phase of the Rolex Ref. 50535 is much more than just a viewing device. Practical Features. Because its moon phase can be read accurately except during the full and dark moons, the other days are left to guess. The purpose of this design is to maximize the beauty of the enamel and meteorite moon phase craftsmanship.
In the era of mechanical watches in the 20th century, Rolex has always been a leader in the global watch industry, and its superior craftsmanship and technology still keep Rolex at the forefront of the watch industry with Patek Philippe, Blancpain, Breguet, Jaeger-LeCoultre and Piaget.
replica Rolex watches is a symbol of excellence and reliable performance. Rolex watches have always been the world’s leading brand in the field of watchmaking, with Swiss quality standards. Rolex watches are highly valued for their “stable, suitable and unobtrusive” design style, and their durability makes Rolex an exceptional value.
Rolex watch type
The classic, sedate Rolex Logbook was born in 1945 and was the first watch to have a date display on its face. A few years later, the watch’s crystal face was fitted with a small, convex lens (Cyclops eye), which has since become a symbol of Rolex for a generation.
The Oyster watch became a symbol of accurate and reliable quality. To mark this momentous occasion, Rolex launched this commemorative watch in 1953: the Rolex Explorer. The watch is equipped with a sturdy all-steel strap and a new double-clasp winding crown with a double waterproofing system. The Explorer is the first Rolex watch specifically designed for professional use. In this way, the explorer type has established its unprecedented symbolic status.
Born in 1953, the Rolex Submariner, popularly known as the Water Ghost, was the world’s first watch to be water-resistant to 300 metres, and the Oyster Constant-Speed Submariner is a model of rugged durability. Whether underwater or at a dinner party, the Submariner model is a rugged, reliable and comfortable sports timepiece.
Oyster type constant motion deep sea type
The success of the Rolex Oyster DEEPSEA is due to a number of groundbreaking technological innovations, including the new Rolex case construction, the Ringlock System, which ensures that the watch can withstand the intense pressure in deep water. Designed especially for the very demanding professional diver.
While the Rolex Greenwich is specifically designed for professional use, its unparalleled functionality and design make it popular with travelers as well. In addition to the different time zones, Greenwich’s sturdy material and easy-to-match exterior make it ideal for traveling around the world and attending any occasion.
The Rolex Dittona is a professional racing watch that can be described as “the watch of legends”. The short-distance chronograph movement of the watch is accurate to 1/8th of a second and the tachymeter scale on the outer ring reads the speed data immediately after a certain distance travelled, making it a must-have for drivers. It is a popular choice for those who seek speed and elegance.
It’s a series specifically designed for yachting events (Rolex is obsessed with sporting events and extreme sports) and is similar in function to the Submariner series, but with more female users, it’s sized to accommodate female wearers.
The only collection that doesn’t use the traditional Oyster case design, if you want to buy an understated and simple model that’s sturdy and stable at the same time. Cellini would be a very good choice.
Rolex’s overall strategy is more conservative, as evidenced by the fact that the majority of its models are designed with an oyster case and are relatively simple and functional. Each generation of watches is an upgrade and improvement in detail. The advantage of doing so is that Rolex watches are strong enough to last, and are relatively stable in price on the secondary market, so Rolex watches are very well preserved.
In my opinion, the most striking new replica Rolex watches of the Swiss brand at the 2017 Basel International Watch and Jewelry Show is the Rolex Cellini Moonphase. Not only is it a brand new model, it is not only a brand new model, but also includes a new movement and a series of complex functions, which have been at least for decades, but have not yet become part of the Rolex product portfolio. In Rolex’s words to me, this watch is to express the “purpose and balance” of Cellini’s moon phase, (interpretation) “a rare artistic expression opportunity for Rolex designers.”
Rolex redesigned and relaunched the Cellini collection in 2014. Since then, the brand has launched an unprecedented series of four different movements for the official watch series. These include a limited-time Rolex Cellini, a Rolex Cellini Dual Time with date dial, and 2017 Rolex Cellini Moonphase. For the longest time, Rolex is passionate about producing high-quality watch movements. The reason for this is that they want to reduce the possible problems of the movement for consumers, while also improving production efficiency. As a manufacturer of some high-end watches in the mass market, Rolex understands the complexity of mechanical movements to a certain extent (except time or date). In fact, it is rarely trusted by the wearer. This means that they want to focus on the needs of modern customers, and let more niche watchmakers focus on producing more complex watches for enthusiasts, which can be produced in small batches.
Therefore, it is extremely rare for Rolex to introduce new functions, and it is more common for Rolex to only introduce new watch personalities. The last time they executed things like Rolex Cellini Moonphase happened to meet Rolex Sky-Dweller, which also got a cheaper new version in 2017. Sky-Dweller combines GMT (second time zone) complications with an annual calendar (calendar that takes into account both date and month). Rolex’s annual calendar complication is new, but it can be said to be a practical function, and it is also very smooth on the dial. However, the moon phase complication (especially on watches) is definitely an emotionally complex contemporary practicality. The moon phase indicator is designed to track the moon’s approximately 29-day period between the waxing and drooping phases. With the help of smartphones and other more useful weather and environmental condition indication technologies, it is indeed rare for someone to rely on mechanical timepieces to understand the phase of the moon, not to mention any reason for actually needing to know this information. .
Having said that, the moon phase indicator is a beautiful feature integrated in many exquisite timepieces, so we see a lot in the niche market of luxury timepieces that emotionally drive aesthetics. I must say that Rolex does not think of this complicated function, because Rolex’s goal is to manufacture high-quality watches that can be sold in large quantities. I mean, I think Rolex Cellini Moonphase is the first niche Rolex dress watch I have ever seen in my life. In addition, Rolex seems to be trying to attract the attention of other brands, which is a brand that many people think Rolex has stopped paying attention to. A version of Rolex Cellini Moonphase (No. 50535) will be launched in 2017. This means a case material and a dial option – at least as far as I know. Rolex is obviously testing the water to see how the passion-driven classic formal watches made by Rolex will work. This is as much as Rolex has invested in uncertain products for a long time. Although not everyone agrees with the success degree of 50535 Rolex Cellini Moonphase in the market, but I think most people can agree that this watch is very attractive.
It is slightly thicker than the Rolex Cellini with only the time function-the Rolex Cellini Moonphase case is also 39 mm wide and is available in 18k Everose gold. The thickness of the classic case combined with the moderate case diameter makes this watch look chic and elegant, giving a pleasant and fulfilling feeling. Attached to the case is a matching brown crocodile leather strap. I think if you want to match the watch with dark clothes, the black strap looks good too.