In my opinion, the most striking new replica Rolex watches of the Swiss brand at the 2017 Basel International Watch and Jewelry Show is the Rolex Cellini Moonphase. Not only is it a brand new model, it is not only a brand new model, but also includes a new movement and a series of complex functions, which have been at least for decades, but have not yet become part of the Rolex product portfolio. In Rolex’s words to me, this watch is to express the “purpose and balance” of Cellini’s moon phase, (interpretation) “a rare artistic expression opportunity for Rolex designers.”
Rolex redesigned and relaunched the Cellini collection in 2014. Since then, the brand has launched an unprecedented series of four different movements for the official watch series. These include a limited-time Rolex Cellini, a Rolex Cellini Dual Time with date dial, and 2017 Rolex Cellini Moonphase. For the longest time, Rolex is passionate about producing high-quality watch movements. The reason for this is that they want to reduce the possible problems of the movement for consumers, while also improving production efficiency. As a manufacturer of some high-end watches in the mass market, Rolex understands the complexity of mechanical movements to a certain extent (except time or date). In fact, it is rarely trusted by the wearer. This means that they want to focus on the needs of modern customers, and let more niche watchmakers focus on producing more complex watches for enthusiasts, which can be produced in small batches.
Therefore, it is extremely rare for Rolex to introduce new functions, and it is more common for Rolex to only introduce new watch personalities. The last time they executed things like Rolex Cellini Moonphase happened to meet Rolex Sky-Dweller, which also got a cheaper new version in 2017. Sky-Dweller combines GMT (second time zone) complications with an annual calendar (calendar that takes into account both date and month). Rolex’s annual calendar complication is new, but it can be said to be a practical function, and it is also very smooth on the dial. However, the moon phase complication (especially on watches) is definitely an emotionally complex contemporary practicality. The moon phase indicator is designed to track the moon’s approximately 29-day period between the waxing and drooping phases. With the help of smartphones and other more useful weather and environmental condition indication technologies, it is indeed rare for someone to rely on mechanical timepieces to understand the phase of the moon, not to mention any reason for actually needing to know this information. .
Having said that, the moon phase indicator is a beautiful feature integrated in many exquisite timepieces, so we see a lot in the niche market of luxury timepieces that emotionally drive aesthetics. I must say that Rolex does not think of this complicated function, because Rolex’s goal is to manufacture high-quality watches that can be sold in large quantities. I mean, I think Rolex Cellini Moonphase is the first niche Rolex dress watch I have ever seen in my life. In addition, Rolex seems to be trying to attract the attention of other brands, which is a brand that many people think Rolex has stopped paying attention to. A version of Rolex Cellini Moonphase (No. 50535) will be launched in 2017. This means a case material and a dial option – at least as far as I know. Rolex is obviously testing the water to see how the passion-driven classic formal watches made by Rolex will work. This is as much as Rolex has invested in uncertain products for a long time. Although not everyone agrees with the success degree of 50535 Rolex Cellini Moonphase in the market, but I think most people can agree that this watch is very attractive.
It is slightly thicker than the Rolex Cellini with only the time function-the Rolex Cellini Moonphase case is also 39 mm wide and is available in 18k Everose gold. The thickness of the classic case combined with the moderate case diameter makes this watch look chic and elegant, giving a pleasant and fulfilling feeling. Attached to the case is a matching brown crocodile leather strap. I think if you want to match the watch with dark clothes, the black strap looks good too.