Detroit-based online marketplace StockX is offering watch buyers (and general cool hunters) a unique method of obtaining luxury items.
The price of items is dictated by the demand for them, much in the same way that stock prices go up and down on the stock exchange. Underpinning this refreshing approach to retail are the company’s core principles: transparency, authenticity, and anonymity. And to ensure that the products offered are entirely authentic, StockX has brought on board a team of watchmakers to sign off on every single listed piece. The platform enables replica watches uk collectors from around the world to buy and sell items at their current, demand-driven value. Occasionally, StockX is able to offer high-demand pieces at their original retail price, giving registered users of the site an incredible opportunity to purchase something well below its current market value.
Baselworld 2019 saw the hotly anticipated release of the Rolex GMT-Master II 126710BLNR. Its black and blue bezel has carried a few nicknames over the years, but none is more widely used than the “Batman.” The previous iteration of the “Batman” debuted in 2013 but was only available on the classic professional bracelet. 2019 saw the black and blue bezel paired with a jubilee bracelet for the first time. The result was a waiting list that continues to grow to this day.
The demand for 2018’s Rolex GMT Master II “Pepsi” proved that the consumer base for stainless steel GMTs from Rolex on a jubilee bracelet presented a ravenous captive market. It was only a matter of time before the industry’s most recognized brand released another product into that category to take advantage of the frenzy caused by the Pepsi’s release. Predictably, the sales of the “Batman” were similarly rapid, which is good news for those who purchased one at retail and very bad news for anyone who didn’t and still wants one.
Chances of getting your hands on one of Rolex’s most desirable watches for anywhere close to four figures have been pretty slim. But the team at StockX doesn’t think that’s very fair, so they’ve decided to change all that for one lucky watch-lover.